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1
Invidious Emotions in Status-Based Social Comparison: Implications for the Status Brand
Invidious Emotions in Status-Based Social Comparison: Implications for the Status Brand
Jill M. Sundie, | Association for Consumer Research | 2010 ,
2
Complaining to the Masses : The Role of Protest Framing in Customer-Created Complaint Web Sites
Complaining to the Masses : The Role of Protest Framing in Customer-Created Complaint Web Sites
James C. Ward., | University of Chicago Press | 2006 ,
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