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1
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Alok Kumar, | American Marketing Association | 2011 ,
2
Consumer Response to Retailers' Use of Partially Comparative Pricing
Consumer Response to Retailers' Use of Partially Comparative Pricing
Michael J. Barone, | American Marketing Association | 2004 ,
3
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier, | American Marketing Association | 2006 ,
4
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Jan B. Heide, | American Marketing Association | 2006 ,
5
Relationship Governance in a Supply Chain Network
Relationship Governance in a Supply Chain Network
Kenneth H. Wathne, | American Marketing Association | 2004 ,
6
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Kenneth H. Wathne and Jan B. Heide, | American Marketing Association | 2000 ,
7
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Kenneth H. Wathne, | American Marketing Association | 2001 ,
8
Numerical solution of nonlinear 𝒽2 and 𝒽∞ control problems with application to jet engine compressors
Numerical solution of nonlinear 𝒽2 and 𝒽∞ control problems with application to jet engine compressors
Michael Hardt, | Institute of Electrical and Electronics Engineers | 2000 ,
9
Dynamic modeling of cross-directional actuators: implications for control
Dynamic modeling of cross-directional actuators: implications for control
Stephen R. Duncan, | Institute of Electrical and Electronics Engineers | 2000 ,
10
Observational Learning and Demand for Search Goods
Observational Learning and Demand for Search Goods
Kenneth Hendricks,, | american economic association | 2012 ,
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