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1
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Madhu Viswanathan, | American Marketing Association | 2010 ,
2
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Madhubalan Viswanathan, | American Marketing Association | 2005 ,
3
Well-Being at the Intersection og Subsistence and Sustainability
Well-Being at the Intersection og Subsistence and Sustainability
Madhu Viswanathan, | Association for Consumer Research | 2010 ,
4
Understanding stigma and coping strategies across resource and literacy barriers : A cross-cultural comparison
Understanding stigma and coping strategies across resource and literacy barriers : A cross-cultural comparison
Madhu Viswanathan, | Association for Consumer Research | 2010 ,
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