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1
What Drives Word of Mouth: A Multi-Disciplinary Perspective
What Drives Word of Mouth: A Multi-Disciplinary Perspective
Verlegh, P.W.J, | Association for Consumer Research | 2008 ,
2
Satisfaction and Participation in Virtual Communities
Satisfaction and Participation in Virtual Communities
F.Langerak, | Association for Consumer Research | 2004 ,
3
Activation of Salesperson Stereotypes Affects Perceptions of Word-of-Mouth Referral
Activation of Salesperson Stereotypes Affects Perceptions of Word-of-Mouth Referral
Tuk, M. A., | Association for Consumer Research | 2005 ,
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