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1
Endowment Effect as Inertia Equity in Brand Switching
Endowment Effect as Inertia Equity in Brand Switching
Ye, G, | Association for Consumer Research | 2007 ,
2
Handbook of economic psychology
Handbook of economic psychology
Raaij, W Fred van, 320.1-R111h | Martinus Nijhoff | 1988 320.1-R111h,
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