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1
Effects of Participative Pricing on Consumer's Cognitions and Actions: Goal Theoretic Perspective
Effects of Participative Pricing on Consumer's Cognitions and Actions: Goal Theoretic Perspective
S. Chardran, | Association for Consumer Research | 2004 ,
2
Breaking Behavior Repetition: New Insights on the Role of Habits and Intentions
Breaking Behavior Repetition: New Insights on the Role of Habits and Intentions
Chandon, P, | Association for Consumer Research | 2008 ,
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