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1
penny wise and pound foolish: the left digit effect in percceptual responses to multi-digit numbers
penny wise and pound foolish: the left digit effect in percceptual responses to multi-digit numbers
manoj thomas, | Association for Consumer Research | 2004 ,
2
Effects of Framing on Magnitude Perceptions of Price
Effects of Framing on Magnitude Perceptions of Price
M. Thomas, | Association for Consumer Research | 2004 ,
3
When 12 Months is Not the Same as One Year: Antecedents of Confidence in Consumer Budgets
When 12 Months is Not the Same as One Year: Antecedents of Confidence in Consumer Budgets
Gülden Ülkümen, | Association for Consumer Research | 2010 ,
4
The Precision Effect in numbers : How Processing Fluency of Numbers Influence response confidence
The Precision Effect in numbers : How Processing Fluency of Numbers Influence response confidence
Manoj Thomas, | Association for Consumer Research | 2010 ,
5
How Do Consumers and Managers Process Numeric Information? The Role of Numerical Cognition
How Do Consumers and Managers Process Numeric Information? The Role of Numerical Cognition
Thomas, M., | Association for Consumer Research | 2005 ,
6
Holistic Versus Digital Models of Multi-Digit Numerical Comparison
Holistic Versus Digital Models of Multi-Digit Numerical Comparison
Thomas, M., | Association for Consumer Research | 2005 ,
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