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1
Navigating between virtues and vices : Moderators of decisions involving Hedonic Versus utilitarian choices
Navigating between virtues and vices : Moderators of decisions involving Hedonic Versus utilitarian choices
Uzma Khan, | Association for Consumer Research | 2004 ,
2
Positive Upshots of Anger in Decision-Making
Positive Upshots of Anger in Decision-Making
Uzma Khan, | Association for Consumer Research | 2010 ,
3
The Rosy Side of Negative Emotions
The Rosy Side of Negative Emotions
Uzma Khan, | Association for Consumer Research | 2010 ,
4
Minding the Mindsets incontext Effects
Minding the Mindsets incontext Effects
Uzma Khan, | Association for Consumer Research | 2010 ,
5
Licensing effect of past credentials on sequential choices
Licensing effect of past credentials on sequential choices
Ravi Dhar, | Association for Consumer Research | 2004 ,
6
Reinforcing "Shoulds" : The Effect of Mindsets on Sequential Choices
Reinforcing "Shoulds" : The Effect of Mindsets on Sequential Choices
Kelly Goldsmith, | Association for Consumer Research | 2010 ,
7
Wanting more but Liking Less: Counter-Driving Motivational and Appraisal Elements of Value
Wanting more but Liking Less: Counter-Driving Motivational and Appraisal Elements of Value
Ab Litt, | Association for Consumer Research | 2010 ,
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