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1
How Regulatory Focus Influences Consumer Evaluations, Judgments and Choices
How Regulatory Focus Influences Consumer Evaluations, Judgments and Choices
Utpal M. Dholakia, | Association for Consumer Research | 2004 ,
2
The Social Influence of Brand Community: Evidence from European Car Clubs
The Social Influence of Brand Community: Evidence from European Car Clubs
René Algesheimer, | American Marketing Association | 2005 ,
3
Financial Incentives and Consumer product choices
Financial Incentives and Consumer product choices
Marco bertini, | Association for Consumer Research | 2010 ,
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