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1
Reducing Competitive Ad Interference By Varying Advertising Context: A Test of Network Models of Memory
Reducing Competitive Ad Interference By Varying Advertising Context: A Test of Network Models of Memory
Unnava, H. R., | Association for Consumer Research | 2003 ,
2
The Mediating Role of Arousal in Brand Commitment
The Mediating Role of Arousal in Brand Commitment
Raju, S., | Association for Consumer Research | 2006 ,
3
The Process by Which Brand Committed Consumers Evaluate Competitive Brands: The Case for Similarity and Dissimilarity Testing
The Process by Which Brand Committed Consumers Evaluate Competitive Brands: The Case for Similarity and Dissimilarity Testing
Raju, S, | Association for Consumer Research | 2007 ,
4
Brand Commitment and Size of the Consideration Set
Brand Commitment and Size of the Consideration Set
Raju, S., | Association for Consumer Research | 2005 ,
5
When Ambivalence Increases Attitude-Behavior Correspondence
When Ambivalence Increases Attitude-Behavior Correspondence
Yang L, | Association for Consumer Research | 2011 ,
6
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Raju S, | Association for Consumer Research | 2011 ,
7
The Effects of Brand Commitment on the Evaluation of Competitive Brands
The Effects of Brand Commitment on the Evaluation of Competitive Brands
Sekar Raju, | Association for Consumer Research | 2002 ,
8
The Role of Arousal in Commitment : An Explanation for the Number of Counterarguments
The Role of Arousal in Commitment : An Explanation for the Number of Counterarguments
Sekar Raju., | University of Chicago Press | 2006 ,
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