본문

  1. Home
9 Results:AA:UNNAVA H R AA:RAJU, S. 0.124 sec.
RSS 
Multilingual
 Erweiterte Suche
 Neuankömmling Buch suchen
ausgewählten Druck Select Export to Excel
1
The Mediating Role of Arousal in Brand Commitment
The Mediating Role of Arousal in Brand Commitment
Raju, S., | Association for Consumer Research | 2006 ,
2
The Process by Which Brand Committed Consumers Evaluate Competitive Brands: The Case for Similarity and Dissimilarity Testing
The Process by Which Brand Committed Consumers Evaluate Competitive Brands: The Case for Similarity and Dissimilarity Testing
Raju, S, | Association for Consumer Research | 2007 ,
3
Brand Commitment and Size of the Consideration Set
Brand Commitment and Size of the Consideration Set
Raju, S., | Association for Consumer Research | 2005 ,
4
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Raju S, | Association for Consumer Research | 2011 ,
5
Attitude Toward a Comparative Advertisement: the Role of an Endorser
Attitude Toward a Comparative Advertisement: the Role of an Endorser
Sekar Raju, | Association for Consumer Research | 2002 ,
6
The Effects of Brand Commitment on the Evaluation of Competitive Brands
The Effects of Brand Commitment on the Evaluation of Competitive Brands
Sekar Raju, | Association for Consumer Research | 2002 ,
7
To Do Or Not to Do: Differences in the Cognitive Availability of Action and Inaction Regrets
To Do Or Not to Do: Differences in the Cognitive Availability of Action and Inaction Regrets
Priyali Rajagopal, | Association for Consumer Research | 2002 ,
8
Reducing Competitive Ad Interference By Varying Advertising Context: A Test of Network Models of Memory
Reducing Competitive Ad Interference By Varying Advertising Context: A Test of Network Models of Memory
Unnava, H. R., | Association for Consumer Research | 2003 ,
9
The Role of Arousal in Commitment : An Explanation for the Number of Counterarguments
The Role of Arousal in Commitment : An Explanation for the Number of Counterarguments
Sekar Raju., | University of Chicago Press | 2006 ,
처음1마지막