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1
New Advances in Mental Accounting: Underlying Mechanisms and Resultant Biases
New Advances in Mental Accounting: Underlying Mechanisms and Resultant Biases
Ulkumen, G., | Association for Consumer Research | 2006 ,
2
When 12 Months is Not the Same as One Year: Antecedents of Confidence in Consumer Budgets
When 12 Months is Not the Same as One Year: Antecedents of Confidence in Consumer Budgets
Gülden Ülkümen, | Association for Consumer Research | 2010 ,
3
Framing goals to increase or decrease personal savings : the effect of specific goals and construal level
Framing goals to increase or decrease personal savings : the effect of specific goals and construal level
Amar Cheema, | Association for Consumer Research | 2010 ,
4
Preference Reversals Induced by Screening: Biasing Effects of a Two-Stage Decision Task
Preference Reversals Induced by Screening: Biasing Effects of a Two-Stage Decision Task
Chakravarti, A., | Association for Consumer Research | 2005 ,
5
Forgotten Rejections and the Rebuilding of Personal Preferences
Forgotten Rejections and the Rebuilding of Personal Preferences
Nelson, L. D., | Association for Consumer Research | 2005 ,
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