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Small Gains or Smaller Losses: Optimal Price Promotions and the Silver Lining Effect
Small Gains or Smaller Losses: Optimal Price Promotions and the Silver Lining Effect
Jarnebrant, P, | Association for Consumer Research | 2007 ,
2
Affective Evaluations Are More Ordinal
Affective Evaluations Are More Ordinal
Pham M.T, | Association for Consumer Research | 2011 ,
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