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1
Contrast Agianst the Future: The Unexpected Effect or Expectation
Contrast Agianst the Future: The Unexpected Effect or Expectation
Tom Meyvis, | Association for Consumer Research | 2010 ,
2
ptrrhic victories in consumer chocicej ; How the rejection of Inferior Alternatives Weakens the precailing option
ptrrhic victories in consumer chocicej ; How the rejection of Inferior Alternatives Weakens the precailing option
Sooyeon Nikki Lee, | Association for Consumer Research | 2004 ,
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