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1
Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and Kumar
Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and Kumar
Tim Ambler, | American Marketing Association | 2005 ,
2
Measuring Marketing Productivity: Current Knowledge and Future Directions
Measuring Marketing Productivity: Current Knowledge and Future Directions
Roland T. Rust, | American Marketing Association | 2004 ,
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