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1
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
Matthew Thomson, | American Marketing Association | 2006 ,
2
Lean Manufacturing Principles and Their Application
Lean Manufacturing Principles and Their Application
Kocakulah, M.C., | Warren, Gorham and Lamont | 2008 ,
3
Election Pledges, Party Competition, and Policymaking
Election Pledges, Party Competition, and Policymaking
Mansergh, L., | Comparative Politics | 2007 ,
4
How Far Do Feelings Go? How Attachments Influence Brand Extensions
How Far Do Feelings Go? How Attachments Influence Brand Extensions
Fedorikhin, A., | Association for Consumer Research | 2006 ,
5
Investigating the Role of Attachment Dimensions As Predictors of Satisfaction in Consumer-Brand Relationships
Investigating the Role of Attachment Dimensions As Predictors of Satisfaction in Consumer-Brand Relationships
Matthew Thomson, | Association for Consumer Research | 2002 ,
6
Moment-Rotation Response of Flush End-Plate Joints Under Cyclic Loading
Moment-Rotation Response of Flush End-Plate Joints Under Cyclic Loading
B. M. Broderick, | The Korean Society of Steel Structures | 2005 ,
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