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1
The Social Nature of Consumer Behavior
The Social Nature of Consumer Behavior
Thompson, D.V, | Association for Consumer Research | 2008 ,
2
The Effects of Information Processing Mode on Consumers' Reactions to Comparative Advertising
The Effects of Information Processing Mode on Consumers' Reactions to Comparative Advertising
Thompson, D. V., | Association for Consumer Research | 2005 ,
3
When is Disfluency Desirable? The Effects of Metacognitive Effort on Product Evaluation and Forecasting Behavior
When is Disfluency Desirable? The Effects of Metacognitive Effort on Product Evaluation and Forecasting Behavior
Ince E.C, | Association for Consumer Research | 2011 ,
4
The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising
The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising
Debara Viana Thompson., | University of Chicago Press | 2006 ,
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