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1
Dimensions of Attitude Towards A Sales Promotion Offer
Dimensions of Attitude Towards A Sales Promotion Offer
Thakkar, M, | Association for Consumer Research | 2007 ,
2
Individual Preferences versus Group Preferences: The Effect of Cultural Orientation on Consumer Receptivity to Customized Offers
Individual Preferences versus Group Preferences: The Effect of Cultural Orientation on Consumer Receptivity to Customized Offers
Kramer, T., | Association for Consumer Research | 2006 ,
3
Self-Gifting vs. Gifting to Others: An Examination of Psychological Orientation Differences in the Domain of Gift Giving
Self-Gifting vs. Gifting to Others: An Examination of Psychological Orientation Differences in the Domain of Gift Giving
Weisfeld-Spolter, S., | Association for Consumer Research | 2006 ,
4
A Designer is Only as Good as a Star Who Wears Her Clothes: Examining the Roles of Opinion Leaders using the Persuasion Knowledge Model
A Designer is Only as Good as a Star Who Wears Her Clothes: Examining the Roles of Opinion Leaders using the Persuasion Knowledge Model
Weisfeld-Spolter, S, | Association for Consumer Research | 2007 ,
5
I Self Gift Therefore I am: An Examination of Self-construal and Consumers Attitudes Towards Self-gifting
I Self Gift Therefore I am: An Examination of Self-construal and Consumers Attitudes Towards Self-gifting
Weisfeld-Spolter, S, | Association for Consumer Research | 2007 ,
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