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1
The Global Innovator and Country Innovativeness: A Cross-National Study of Consumer Propensity to Buy New Products
The Global Innovator and Country Innovativeness: A Cross-National Study of Consumer Propensity to Buy New Products
Tellis, G. J., | Association for Consumer Research | 2005 ,
2
Radical Innovation across Nations: The Preeminence of Corporate Culture
Radical Innovation across Nations: The Preeminence of Corporate Culture
Gerard J. Tellis, | American Marketing Association | 2009 ,
3
Drivers of Success for Market Entry into China and India
Drivers of Success for Market Entry into China and India
Joseph Johnson and Gerard J. Tellis, | American Marketing Association | 2008 ,
4
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Martin Spann, | American Marketing Association | 2006 ,
5
Technological Evolution and Radical Innovation
Technological Evolution and Radical Innovation
Ashish Sood, | American Marketing Association | 2005 ,
6
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
Rajesh K. Chandy and Gerard J. Tellis, | American Marketing Association | 2000 ,
7
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Stefan Stremersch and Gerard J. Tellis, | American Marketing Association | 2002 ,
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