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1
Catching Goals in the Act of Decision Making
Catching Goals in the Act of Decision Making
Kurt Carlson, | Association for Consumer Research | 2010 ,
2
Precommitment Bias in the Evaluation of a Single Option: The Importance of Evaluative Disposition
Precommitment Bias in the Evaluation of a Single Option: The Importance of Evaluative Disposition
Bond, S. D., | Association for Consumer Research | 2006 ,
3
From Ideal to Real: How Prior Contemplation of the Ideal Can Undo Self-Favoritism
From Ideal to Real: How Prior Contemplation of the Ideal Can Undo Self-Favoritism
Carlson, K., | Association for Consumer Research | 2005 ,
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