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Revisiting the Cultural Identity Model: Sojourners' Negotiations of Identity and Consumption Experiences
Revisiting the Cultural Identity Model: Sojourners' Negotiations of Identity and Consumption Experiences
Tambyah, S. K., | Association for Consumer Research | 2006 ,
2
The Hungry Ghost Dinner and Auction: Real-World Auction, Other-World Meanings
The Hungry Ghost Dinner and Auction: Real-World Auction, Other-World Meanings
Tambyah, S.K., | Association for Consumer Research | 2008 ,
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