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1
An Exploration of Social Influence on Dyadic Giving
An Exploration of Social Influence on Dyadic Giving
T.M. Lowrey, | Association for Consumer Research | 2004 ,
2
Boundary Conditions for Copy Complexity Enhancement Effects
Boundary Conditions for Copy Complexity Enhancement Effects
Lowrey T.M, | Association for Consumer Research | 2011 ,
3
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Shrum L.J, | Association for Consumer Research | 2011 ,
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