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1
Too many choices : The effect of assortment on anticipated and experienced regret
Too many choices : The effect of assortment on anticipated and experienced regret
Susan broniarczyk, | Association for Consumer Research | 2004 ,
2
A peeper look at assortment
A peeper look at assortment
Susan broniarczyk, | Association for Consumer Research | 2004 ,
3
The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
Maureen Morrin, | Association for Consumer Research | 2010 ,
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