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1
The Effect of Brand Personality on Evaluations of Utilitarian Product Benefits
The Effect of Brand Personality on Evaluations of Utilitarian Product Benefits
Peretz, A, | Association for Consumer Research | 2008 ,
2
Sources of Brand Personality: A Survey of Ten Brands
Sources of Brand Personality: A Survey of Ten Brands
Maehle, N, | Association for Consumer Research | 2008 ,
3
Developing and Testing the Cultural Embeddedness of Products (CEP) Scale
Developing and Testing the Cultural Embeddedness of Products (CEP) Scale
Jakubances, A., | Association for Consumer Research | 2006 ,
4
On the Importance of Non-dominant Cultural Dimensions: Effects of Vertical Individualism on Consumer Behaviour in Norway
On the Importance of Non-dominant Cultural Dimensions: Effects of Vertical Individualism on Consumer Behaviour in Norway
Jakubanecs, A, | Association for Consumer Research | 2007 ,
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