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1
Take Aversion vs. the Joy of Giving: Another Case of Asymmetry
Take Aversion vs. the Joy of Giving: Another Case of Asymmetry
M.A. Strahilevitz, | Association for Consumer Research | 2004 ,
2
Feeling Badly Helps: Negative Affect and Giving Behavior
Feeling Badly Helps: Negative Affect and Giving Behavior
Lee S. N,, | Association for Consumer Research | 2004 ,
3
Once Burned Twice Shy, This Stock has Been Good to Me So Far, and It Could Have Been Worse: How Naive Learning and Counterfactuals Influence the Repurchase of Stocks Previously Sold
Once Burned Twice Shy, This Stock has Been Good to Me So Far, and It Could Have Been Worse: How Naive Learning and Counterfactuals Influence the Repurchase of Stocks Previously Sold
Odean, T., | Association for Consumer Research | 2005 ,
4
Understanding Prosocial Behavior Among Consumers and Organizations
Understanding Prosocial Behavior Among Consumers and Organizations
Strahilevitz M, | Association for Consumer Research | 2011 ,
5
Factors Affecting Consumer Choices Between Hedonic and Utilitarian Options
Factors Affecting Consumer Choices Between Hedonic and Utilitarian Options
Kivetz, R., | Association for Consumer Research | 2001 ,
6
Gender Differences in the Risk Perceptions and Effectiveness of Risk Reducers in Online Purchasing
Gender Differences in the Risk Perceptions and Effectiveness of Risk Reducers in Online Purchasing
Garbarino, E., | Association for Consumer Research | 2001 ,
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