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1
Special Session Summary Consumer Preference Development
Special Session Summary Consumer Preference Development
Steve Hoeffler, | Association for Consumer Research | 2002 ,
2
Conceptualizing Newness and Positioning Really New Products
Conceptualizing Newness and Positioning Really New Products
Steve Hoeffler, | Association for Consumer Research | 2002 ,
3
Process- versus outcome-focused simulation and the evaluation of new products : the temporal effects on the affective and cognitive dimensions
Process- versus outcome-focused simulation and the evaluation of new products : the temporal effects on the affective and cognitive dimensions
Min Zhao, | Association for Consumer Research | 2010 ,
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