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1
Three Silos and a Theory: Developing Nomological Networks to Explain Consumer Behavior
Three Silos and a Theory: Developing Nomological Networks to Explain Consumer Behavior
Sternthal B, | Association for Consumer Research | 2011 ,
2
Consumer Behavior : An Information Processing Perspective
Consumer Behavior : An Information Processing Perspective
Sternthal, Brian., 321.89-S839c | Prentice-Hill | 1982 321.89-S839c,
3
Rigor in Information Processing Research
Rigor in Information Processing Research
Brendl, M, | Association for Consumer Research | 2008 ,
4
The Effects of Different Category Context on Target Brand Evaluations
The Effects of Different Category Context on Target Brand Evaluations
Nam, M, | Association for Consumer Research | 2007 ,
5
Regulatory Focus and the Use of Time in the Evaluation of Persuasive Messages
Regulatory Focus and the Use of Time in the Evaluation of Persuasive Messages
Sellier, A.-L, | Association for Consumer Research | 2007 ,
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