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1
Consumers Exhibit the Planning Fallacy for time but not Money
Consumers Exhibit the Planning Fallacy for time but not Money
Stephen A. Spiller, | Association for Consumer Research | 2010 ,
2
Time if more precious than Money
Time if more precious than Money
Stephen A. Spller, | Association for Consumer Research | 2010 ,
3
Financial Reporting and Auditing Under Alternative Damage Appointment Rules
Financial Reporting and Auditing Under Alternative Damage Appointment Rules
Hillegeist, Stephen A, | American Accounting Assn | 1999 ,
4
"Purple America"
"Purple America"
Stephen Ansolabehere., | American Economic Associaton | 2006 ,
5
Seismic Vulnerability Assessment of Concentrically Braced Steel Frames
Seismic Vulnerability Assessment of Concentrically Braced Steel Frames
Patxi Uriz, Stephen A. Mahin, | The Korean Society of Steel Structures | 2004 ,
6
When to Give Up Control of Outsourced New Product Development
When to Give Up Control of Outsourced New Product Development
Stephen J. Carson, | American Marketing Association | 2007 ,
7
Cherry-Picking
Cherry-Picking
Edward J. Fox, | American Marketing Association | 2005 ,
8
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Matthew L. Meuter, | American Marketing Association | 2005 ,
9
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
10
Evolving to a New Dominant Logic for Marketing
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, | American Marketing Association | 2004 ,
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