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Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness
Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness
Stamatogiannakis A, | Association for Consumer Research | 2011 ,
2
Maintenance versus attainment goals : why people think it is harder to maintain their weight than to lose a couple of kilos
Maintenance versus attainment goals : why people think it is harder to maintain their weight than to lose a couple of kilos
Antonios stamatogiannakis, | Association for Consumer Research | 2010 ,
3
The interplay between goal categories and effort
The interplay between goal categories and effort
Antonios Stamatogiannakis, | Association for Consumer Research | 2010 ,
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