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1
Change Versus Comfort: How Consumers Mis-predict Their Openness to Innovation
Change Versus Comfort: How Consumers Mis-predict Their Openness to Innovation
Stacy Wood, | Association for Consumer Research | 2010 ,
2
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
Stacy L. Wood, | American Marketing Association | 2006 ,
3
Predicting happiness : social norms and the durability of durability bias
Predicting happiness : social norms and the durability of durability bias
Stacy L Wood, | Association for Consumer Research | 2004 ,
4
Bliss is Ignorance? Emotion, Evaluation, and the feeling brain
Bliss is Ignorance? Emotion, Evaluation, and the feeling brain
Stacy L. wood, | Association for Consumer Research | 2004 ,
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