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1
Beyond EDI: Impact of Continuous Replenishment Program (CRP) Between a Manufacturer and Its Retailers
Beyond EDI: Impact of Continuous Replenishment Program (CRP) Between a Manufacturer and Its Retailers
Srinivasan Raghunathan,, | Informs | 2001 ,
2
Internet Auction Features as Quality Signals
Internet Auction Features as Quality Signals
Shibo Li, | American Marketing Association | 2009 ,
3
Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, | American Marketing Association | 2009 ,
4
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Ernst C. Osinga, | American Marketing Association | 2011 ,
5
Demand-Based Pricing versus Past-Price Dependence : A Cost-Benefit Analysis
Demand-Based Pricing versus Past-Price Dependence : A Cost-Benefit Analysis
Shuba Srinivasan, | American Marketing Association | 2008 ,
6
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
7
Advertising, Research and Development, and Systematic Risk of the Firm
Advertising, Research and Development, and Systematic Risk of the Firm
Leigh McAlister, | American Marketing Association | 2007 ,
8
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Raji Srinivasan, | American Marketing Association | 2006 ,
9
The Emergence of Dominant Designs
The Emergence of Dominant Designs
Raji Srinivasan, | American Marketing Association | 2006 ,
10
First in, First out? The Effects of Network Externalities on Pioneer Survival
First in, First out? The Effects of Network Externalities on Pioneer Survival
Raji Srinivasan, | American Marketing Association | 2004 ,
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