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1
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Sridhar Narayanan, | American Marketing Association | 2004 ,
2
Uphill or Downhill? Locating the Firm on a Profit Function
Uphill or Downhill? Locating the Firm on a Profit Function
Murali K. Mantrala, | American Marketing Association | 2007 ,
3
When is a Preannounced New Product Likely to be Delayed?
When is a Preannounced New Product Likely to be Delayed?
Yuhong Wu, | American Marketing Association | 2004 ,
4
Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople
Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople
Sridhar N. Ramaswami, | American Marketing Association | 2003 ,
5
Robust control of input limited smart structural systems.
Robust control of input limited smart structural systems.
Sridhar Sana, | Institute of Electrical and Electronics Engineers | 2001 ,
6
Research Note—Two Competing Perspectives on Automatic Use : A Theoretical and Empirical Comparison
Research Note—Two Competing Perspectives on Automatic Use : A Theoretical and Empirical Comparison
Sung S. Kim, | Informs | 2005 ,
7
Product Development and Pricing Strategy for Information Goods Under Heterogeneous Outside Opportunities
Product Development and Pricing Strategy for Information Goods Under Heterogeneous Outside Opportunities
Ying-Ju Chen, | Informs | 2007 ,
8
Hierarchical Aggregation and Intelligent Monitoring and Control in Fault-Tolerant Wireless Sensor Networks
Hierarchical Aggregation and Intelligent Monitoring and Control in Fault-Tolerant Wireless Sensor Networks
Prasanna Sridhar, | INST ELEC & ELEC ENGINEERS | 2007 ,
9
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
10
Well-Being at the Intersection og Subsistence and Sustainability
Well-Being at the Intersection og Subsistence and Sustainability
Madhu Viswanathan, | Association for Consumer Research | 2010 ,
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