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1
The Role of Leaders in Internal Marketing
The Role of Leaders in Internal Marketing
Jan Wieseke, | American Marketing Association | 2009 ,
2
Marketing under Uncertainty : The Logic of an Effectual Approach
Marketing under Uncertainty : The Logic of an Effectual Approach
Stuart Read, | American Marketing Association | 2009 ,
3
The Robustness of the Effects of Consumers' Participation in Market Research : The Case of Service Quality Evaluations
The Robustness of the Effects of Consumers' Participation in Market Research : The Case of Service Quality Evaluations
Chezy Ofir, | American Marketing Association | 2009 ,
4
Why Are Some Salespeople Better at Adapting to Organizational Change?
Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, | American Marketing Association | 2010 ,
5
Determinants of Perceived Web Site Interactivity
Determinants of Perceived Web Site Interactivity
Ji Hee Song and George M. Zinkhan, | American Marketing Association | 2008 ,
6
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
7
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
8
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Sonya A. Grier, | American Marketing Association | 2006 ,
9
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
X. Michael Song, | American Marketing Association | 2000 ,
10
Seismic Design and Construction of Pile-Bents in Incheon Bridge Viaduct by AASHTO LRFD Approach
Seismic Design and Construction of Pile-Bents in Incheon Bridge Viaduct by AASHTO LRFD Approach
Hyun-Yang Shin, | 한국지진공학회 | 2006 ,
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