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1
Planning the summer vacation
Planning the summer vacation
Decrop, A., | Pergamon | 2004 ,
2
Narrative Transportation in Concept Tests for Really New Products: Are All Protagonists Equally Convincing?
Narrative Transportation in Concept Tests for Really New Products: Are All Protagonists Equally Convincing?
van den Hende, E.A, | Association for Consumer Research | 2008 ,
3
The Influence of Line and Surface Modifications in Product Design on Brand Recognition and Novelty
The Influence of Line and Surface Modifications in Product Design on Brand Recognition and Novelty
Kreuzbauer, R, | Association for Consumer Research | 2007 ,
4
What If You Surprise Your Customers...Will They Be More Satisfied? Findings from a Pilot Experiment
What If You Surprise Your Customers...Will They Be More Satisfied? Findings from a Pilot Experiment
Vanhamme, J., | Association for Consumer Research | 2003 ,
5
"Oh!... Wow!" How Surprise Enhances Satisfaction
"Oh!... Wow!" How Surprise Enhances Satisfaction
Vanhamme, J., | Association for Consumer Research | 2001 ,
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