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1
On the Psychology of Quasi-Rational Decisions: The Multifinality Principle in Choice Without Awareness
On the Psychology of Quasi-Rational Decisions: The Multifinality Principle in Choice Without Awareness
Kruglanski, A. W., | Association for Consumer Research | 2005 ,
2
A Theory of Goal Systems: Properties and Applications
A Theory of Goal Systems: Properties and Applications
Kruglanski, A. W., | Association for Consumer Research | 2005 ,
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