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1
Impluse buying and variety seeking : Two faces of the same coin? or, maybe not!
Impluse buying and variety seeking : Two faces of the same coin? or, maybe not!
piysh sharma, | Association for Consumer Research | 2004 ,
2
Investigating Impulse Buying and Variety Seeking: Towards a General Theory of Hedonic Purchase Behaviors
Investigating Impulse Buying and Variety Seeking: Towards a General Theory of Hedonic Purchase Behaviors
Sharma, P., | Association for Consumer Research | 2006 ,
3
Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not
Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not
Joseph, J., | Association for Consumer Research | 2008 ,
4
Consideration Sets Under Variety Seeking Conditions: an Experimental Investigation
Consideration Sets Under Variety Seeking Conditions: an Experimental Investigation
Bharadhwaj Sivakumaran, | Association for Consumer Research | 2002 ,
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