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2 Results:AA:SIMMONS H A PP:AMERICAN MARKETING ASSOCIATION 0.109 sec.
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1
Achieving Marketing Objectives through Social Sponsorships
Achieving Marketing Objectives through Social Sponsorships
Carolyn J. Simmons, | American Marketing Association | 2006 ,
2
Brand Dilution: When Do New Brands Hurt Existing Brands?
Brand Dilution: When Do New Brands Hurt Existing Brands?
Chris Pullig, | American Marketing Association | 2006 ,
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