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1
Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, | American Marketing Association | 2009 ,
2
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
3
"One Discriminatory Rent'' or ``Double Jeopardy'': Multicomponent Negotiation for New Car Purchases
"One Discriminatory Rent'' or ``Double Jeopardy'': Multicomponent Negotiation for New Car Purchases
Busse, M.R., | American Economic Assn | 2010 ,
4
Estimating the Effect of Salience in Wholesale and Retail Car Markets
Estimating the Effect of Salience in Wholesale and Retail Car Markets
Busse, M.R., | American Economic Assn | 2013 ,
5
$1,000 Cash Back : The Pass-Through of Auto Manufacturer Promotions
$1,000 Cash Back : The Pass-Through of Auto Manufacturer Promotions
Busse, M., | American Economic Assn | 2006 ,
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