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1
The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship
The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship
Shelby D. Hunt, | American Marketing Association | 2001 ,
2
The Identity Salience Model of Relationship Marketing Success : The Case of Nonprofit Marketing
The Identity Salience Model of Relationship Marketing Success : The Case of Nonprofit Marketing
Dennis B. Arnett, | American Marketing Association | 2003 ,
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