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Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
Rajesh Sethi and Zafar Iqbal, | American Marketing Association | 2008 ,
2
New Product Quality and Product Development Teams
New Product Quality and Product Development Teams
Rajesh Sethi, | American Marketing Association | 2000 ,
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