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1
When Choice Deferral Does (and Does Not) Generalize to Subsequent Decisions: A Metacognitive Analysis
When Choice Deferral Does (and Does Not) Generalize to Subsequent Decisions: A Metacognitive Analysis
Hyejeung Cho, | Association for Consumer Research | 2010 ,
2
When Good Pictures Make for Good Products: Consumer Misattribution Effects in Virtual Product Presentation Environments
When Good Pictures Make for Good Products: Consumer Misattribution Effects in Virtual Product Presentation Environments
Cho, H., | Association for Consumer Research | 2006 ,
3
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
Cho, H., | Association for Consumer Research | 2006 ,
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