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1
Special Session Summary Expanding the Scope of Word of Mouth: Consumer-To-Consumer Information on the Internet
Special Session Summary Expanding the Scope of Word of Mouth: Consumer-To-Consumer Information on the Internet
Barbara Bickart, | Association for Consumer Research | 2002 ,
2
Internet Forums as Influential Sources of Consumer Information
Internet Forums as Influential Sources of Consumer Information
Bickart, B., | Association for Consumer Research | 2001 ,
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