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1
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
2
The Short Term Stability of Response Styles
The Short Term Stability of Response Styles
Weijters, B., | Association for Consumer Research | 2008 ,
3
The impact of knowledge and empowerment on working smart and working hard : The moderating role of experience
The impact of knowledge and empowerment on working smart and working hard : The moderating role of experience
A. Rapp., | Elsevier | 2006 ,
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