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1
The Last Picture Show? Timing and Order of Movie Distribution Channels
The Last Picture Show? Timing and Order of Movie Distribution Channels
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
2
Consumer File Sharing of Motion Pictures
Consumer File Sharing of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
3
Drivers of Brand Extension Success
Drivers of Brand Extension Success
Franziska Völckner, | American Marketing Association | 2006 ,
4
Reciprocity with Video File Sharing: Experimental Evidence
Reciprocity with Video File Sharing: Experimental Evidence
Schade, C., | Association for Consumer Research | 2005 ,
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