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1
Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies
Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies
C.B. Bhattacharya, | American Marketing Association | 2003 ,
2
The effects of pro-boycott and anti-boycott communications on the individual boyccot decision
The effects of pro-boycott and anti-boycott communications on the individual boyccot decision
Vicki Morwitz, | Association for Consumer Research | 2004 ,
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