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1
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Ritesh Saini, | American Marketing Association | 2010 ,
2
Time versus Money: Differential Use of Heuristics
Time versus Money: Differential Use of Heuristics
Monga, A, | Association for Consumer Research | 2008 ,
3
Currency of Search: Time versus Money
Currency of Search: Time versus Money
Saini, R, | Association for Consumer Research | 2007 ,
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