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1
Relationship Stages and Consumption Patterns: Variations in Object Attachment and Importance of the Brand
Relationship Stages and Consumption Patterns: Variations in Object Attachment and Importance of the Brand
Saaksjarvi, M., | Association for Consumer Research | 2006 ,
2
Compulsive Buyers and the Emotional Roller Coaster in Shopping
Compulsive Buyers and the Emotional Roller Coaster in Shopping
Saraneva, A, | Association for Consumer Research | 2007 ,
3
The Impact of Preannouncements and Rumors on Consumer Evaluations
The Impact of Preannouncements and Rumors on Consumer Evaluations
Wang J, | Association for Consumer Research | 2011 ,
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