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The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
Shaoming Zou, | American Marketing Association | 2002 ,
2
International marketing strategy
International marketing strategy
Thorelli, Hans Birger, 326.3-T488i-안진홍 | Pergamon Press | 1990 326.3-T488i-안진홍,
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