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1
Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies
Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies
C.B. Bhattacharya, | American Marketing Association | 2003 ,
2
Measuring The Effectiveness of Corporate Social Initiatives: A Consumer-CenTric Perspective
Measuring The Effectiveness of Corporate Social Initiatives: A Consumer-CenTric Perspective
CB Bhattacharya, | Association for Consumer Research | 2004 ,
3
Consumers' Reactions to Acquisitions of Socially Responsible Companies
Consumers' Reactions to Acquisitions of Socially Responsible Companies
Papavasileiou, E.Z., | Association for Consumer Research | 2008 ,
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