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1
When Categorization is Ambiguous : Factors that Facilitate and inhibit the Use of a Multiple (Versus Single) Category inference Strategy
When Categorization is Ambiguous : Factors that Facilitate and inhibit the Use of a Multiple (Versus Single) Category inference Strategy
J. Gregan-Paxton, | Association for Consumer Research | 2004 ,
2
Process- versus outcome-focused simulation and the evaluation of new products : the temporal effects on the affective and cognitive dimensions
Process- versus outcome-focused simulation and the evaluation of new products : the temporal effects on the affective and cognitive dimensions
Min Zhao, | Association for Consumer Research | 2010 ,
3
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization
Zhao, M, | Association for Consumer Research | 2007 ,
4
Mental Simulation and Preference Stability over Time
Mental Simulation and Preference Stability over Time
Zhao, M., | Association for Consumer Research | 2005 ,
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